Introduction to Marquee Hire For Commonwealth Games & 2014 Experience
The 2014 Glasgow Commonwealth Games marked a significant chapter in Scotland’s history, showcasing the nation’s ability to host a world-class sporting event with flair and efficiency. As we quickly react and anticipate the upcoming 2026 Commonwealth Games approaching, the experiences and lessons from Glasgow’s successful hosting in 2014 become increasingly relevant. In 2014, athletes and spectators from around the globe gathered in 2014 to celebrate athletic excellence. Behind the scenes, numerous local businesses and event planners played pivotal roles in making the event a success. Among these was CQM, providing essential infrastructure that contributed to the Games’ memorable experiences. For assistance on planing for up and coming larger events, please let us know and we’ll be happy to help.
CQM & Other Glasgow Marquee Hire Companies: The Unsung Heroes
While stadiums and arenas grabbed headlines, the importance of temporary structures provided by marquee companies such as CQM cannot be overstated. Companies like ours supplied versatile spaces that were integral to the operation of the Games. Crucial to this was not just the provision of marquee structures, but the meticulous planning from designing these structures to making best use of available outdoor space. Ensuring the Games were as memorable as possible.
The Importance of Strategic Planning
Planning marquee structures for an event as big as the Commonwealth Games requires a strategic approach to space utilization and function. In 2014, we collaborated closely with event organizers to ensure that every structure served its purpose efficiently without wasting valuable space. The key aspects of this planning included:
- Optimizing Limited Space: Urban settings like Glasgow often present challenges due to space constraints. We had to design structures that fit perfectly into designated areas, sometimes repurposing unconventional spaces to serve essential functions;
- Enhancing Flow and Accessibility: Thoughtful placement of structures contributed to smoother foot traffic and accessibility. By planning the locations strategically, organizers minimized bottlenecks and ensured that athletes, officials, and spectators could move seamlessly between different areas;
- Multi-Purpose Design: Many marquees were designed to be multi-functional, allowing for quick reconfiguration to suit different events or needs throughout the Games. This flexibility maximized the utility of each space and reduced the need for additional structures and saved on cost;
- Integrating Aesthetics and Branding: The visual appeal of the Games was enhanced by marquees that not only served functional purposes but also embodied the event’s branding. Aesthetically, this required careful planning to harmonize with both the temporary and permanent surroundings;
- Compliance with Regulations: Safety and compliance were paramount. We had to plan structures that met all local building codes, health and safety regulations, and accessibility standards, which required detailed planning and expertise.
Effective Space Utilization During the Games
- Athlete Preparation Zones: Marquees provided secure and private areas for athletes to prepare, rest, and recover. By situating these zones close to competition venues, planners minimized transit times and maximized athletes’ comfort;
- Media and Broadcast Centers: With thousands of journalists covering the Games, the media centers needed to be spacious yet efficiently organized. Marquee companies designed layouts that accommodated workstations, interview areas, and technical facilities within limited footprints;
- Hospitality and VIP Areas: Exclusive hospitality suites required a balance of luxury and practicality. Marquee planners created inviting spaces that catered to networking and entertainment while ensuring they were accessible and integrated smoothly with the event flow;
- Fan Engagement Zones: To enhance spectator experience, fan zones were thoughtfully placed and designed to handle large crowds. Activities, live screenings, and merchandise stalls were arranged to keep fans engaged without causing overcrowding.
Case Studies of Successful Planning
- The Green Park Fan Zone: Situated in a central location, this fan zone was a triumph of space planning. Marquees created a vibrant area that included entertainment stages, food and beverage outlets, and interactive booths, all within a confined urban space. See Fan Zone Success
- Kelvingrove Lawn Bowls Center: Here, marquees were used to extend facilities without impeding on the historic site’s aesthetics. Careful planning ensured that temporary structures provided necessary amenities while preserving the venue’s integrity.
- Sustainable Practices: Marquee planners incorporated eco-friendly materials and energy-efficient designs. By optimizing natural light and ventilation, they reduced energy consumption, aligning with the Games’ sustainability goals
Areas for Improvement and considerations for Marquee structures ahead of 2024 games
While the Glasgow Commonwealth Games were largely considered a success, reflecting positively on the city’s capability to host large-scale events, there were areas where improvements could have enhanced the experience even further. Specifically, regarding the planning and utilization of marquee structures, several lessons emerged that can inform future events as shared below.
Improving Inclusivity
- Culturally Sensitive Spaces: Designing marquee spaces that reflect and accommodate the diverse cultural backgrounds. For participants and visitors this could enrich the overall experience. This includes multilingual signage and culturally appropriate amenities.
Enhancing Visitor Experience
- Improved Wayfinding: Feedback from 2014 indicated that some visitors found it challenging to navigate between different marquee areas. Better way-finding signage and digital navigation aids could have enhanced the visitor experience.
- Climate Control Solutions: Scotland’s unpredictable weather posed challenges for maintaining comfortable conditions inside marquees. Investing in more effective heating, ventilation, and air conditioning systems could ensure a more comfortable environment for all attendees.
Community Engagement
- Utilizing Local Suppliers: Where possible, sourcing materials and services from local businesses beyond marquee providers could boost the local economy. Marquees built stronger with community ties.
Post-Event Transition
- Legacy Planning: Considering the long-term use of temporary structures. We could repurpose them for community events, donating materials and so extend the benefits of the Games.